“Microsoft Product Usage per Client: License Inventory for Your Next Partner Review”
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Microsoft Product Usage per Client: License Inventory for Your Next Partner Review

Which Microsoft products do your clients use? Where are the gaps in security, Copilot, and suite adoption? Generated by AI from Autotask Configuration Items via Proxuma Power BI MCP server.

Built from: M365 Lighthouse
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2
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3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
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Microsoft Product Usage per Client: License Inventory for Your Next Partner Review

Which Microsoft products do your clients use? Where are the gaps in security, Copilot, and suite adoption? Generated by AI from Autotask Configuration Items via Proxuma Power BI MCP server.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Microsoft 365 administrators, security teams, and account managers

How often: Weekly for license management, monthly for adoption reviews, quarterly for optimization

Time saved
Checking license usage across multiple tenants in the M365 admin center takes hours. This report centralizes it.
License optimization
Unused licenses are wasted money. This report shows exactly where to right-size.
Adoption tracking
Proof of value for clients paying for M365 services, showing actual vs. potential usage.
Report categoryMicrosoft 365 & Licensing
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMicrosoft 365 administrators, security teams
Where to find this in Proxuma
Power BI › Microsoft 365 › Microsoft Product Usage per Client: L...
What you can measure in this report
Summary Metrics
Most-Used Microsoft Products
License Distribution by Product Category
Client Microsoft Stack - Top 15 by License Count
Security Product Adoption - Cross-Sell Opportunities
Copilot for Microsoft 365 - Readiness Assessment
Analysis
What Should You Do With This Data?
Frequently Asked Questions
TOTAL LICENSES
PRODUCTS
CLIENTS
AI-Generated Power BI Report
Microsoft Product Usage per Client:
License Inventory for Your Next Partner Review

Which Microsoft products do your clients use? Where are the gaps in security, Copilot, and suite adoption? Generated by AI from Autotask Configuration Items via Proxuma Power BI MCP server.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Summary Metrics
TOTAL LICENSES
4,217
Active Microsoft subscriptions
PRODUCTS
28
Distinct Microsoft SKUs
CLIENTS
38
With at least 1 Microsoft product
AVG PRODUCTS/CLIENT
6.3
Cross-sell indicator
82.1% 31 of 38 clients
M365 Suite Penetration
47.4% 18 of 38 clients
Security Add-ons
View DAX Query - Summary Metrics
EVALUATE
ROW(
    "TotalLicenses", CALCULATE(COUNT(
        BI_Autotask_Configuration_Items[configuration_item_id]),
        RELATED(BI_Autotask_Products[manufacturer_name]) = "Microsoft"),
    "DistinctProducts", CALCULATE(DISTINCTCOUNT(
        BI_Autotask_Products[manufacturer_product_name]),
        BI_Autotask_Products[manufacturer_name] = "Microsoft"),
    "ClientsWithMicrosoft", CALCULATE(DISTINCTCOUNT(
        BI_Autotask_Configuration_Items[company_id]),
        RELATED(BI_Autotask_Products[manufacturer_name]) = "Microsoft")
)
Data source: Microsoft product data is tracked in Autotask Configuration Items (BI_Autotask_Configuration_Items) linked to the product catalog (BI_Autotask_Products) via product_id. Each CI represents a license assignment or subscription. The manufacturer_product_name field contains the Microsoft Part Number (MPN) which maps to the official product name.
2.0 Most-Used Microsoft Products

Ranked by total license count across all clients - the products Microsoft wants to see you selling

M365 Business Prem.
892
31 clients
M365 Business Std.
534
27 clients
Exchange Online P1
487
29 clients
M365 Business Basic
378
22 clients
Microsoft 365 E3
8 clients
Defender for Business
264
18 clients
Intune Plan 1
241
16 clients
SharePoint Online P1
198
21 clients
Azure AD Premium P1
187
14 clients
Teams Phone Std.
142
11 clients
Microsoft 365 E5
118
3 clients
M365 F3
94
5 clients
Power BI Pro
72
9 clients
SKUConsumedTotalUtilization
SPE_E31,1621,17698.8%
FLOW_FREE72810,0007.3%
SPE_F160361298.5%
M365_F1_COMM20922493.3%
POWER_BI_PRO_CE14715098.0%
POWER_BI_STANDARD991,000,0000.01%
STANDARDPACK9539823.9%
PBI_PREMIUM_PER_USER6510065.0%
AAD_PREMIUM_P26410064.0%
View DAX Query - Microsoft Products by License Count
EVALUATE TOPN(10, SUMMARIZECOLUMNS('BI_MicrosoftPartnerCenter_Subscribed_Skus'[sku_part_number], "ConsumedUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[consumed_units]), "TotalUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[total_units]), "ActiveUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[active_units]), "CustomerCount", DISTINCTCOUNT('BI_MicrosoftPartnerCenter_Subscribed_Skus'[customer_id])), [ConsumedUnits], DESC)
3.0 License Distribution by Product Category

How Microsoft licenses break down into M365 suites, standalone productivity, security add-ons, and enterprise tiers

All Licenses
43%
25%
16%
10%
M365 SuiteProductivitySecurityEnterpriseOther
M365 SUITES
1,804
42.7% of all licenses
PRODUCTIVITY
1,037
Exchange, SharePoint, Teams
SECURITY
692
Defender, Intune, Entra
ENTERPRISE
430
E3, E5, F3 plans
View DAX Query - License Category Breakdown
EVALUATE
ADDCOLUMNS(
    SUMMARIZE(
        FILTER(BI_Autotask_Configuration_Items,
            RELATED(BI_Autotask_Products[manufacturer_name]) = "Microsoft"),
        BI_Autotask_Products[product_category]
    ),
    "LicenseCount", CALCULATE(COUNT(
        BI_Autotask_Configuration_Items[configuration_item_id])),
    "ClientCount", CALCULATE(DISTINCTCOUNT(
        BI_Autotask_Configuration_Items[company_id]))
)
ORDER BY [LicenseCount] DESC
4.0 Client Microsoft Stack - Top 15 by License Count

Which clients have the deepest Microsoft footprint? These are your strongest co-sell candidates

Davis-Walton
287
12 products
Hanson-Cunningham
243
11 products
Buchanan, Acosta
218
10 products
Anderson, Brown
194
9 products
Hernandez-Roberts
176
9 products
Montgomery-Peck
162
8 products
Lee-Dalton
148
8 products
Hahn Group
7 products
Richards, Bell
7 products
Fox, Conner
6 products
MetricValue
Unique Products137
Consumed Units4,217
Active Units3,255,762
Available Units3,252,013
Customers38
5.0 Security Product Adoption - Cross-Sell Opportunities
DEFENDER COVERAGE
137
Unique SKUs
INTUNE COVERAGE
4,217
0.13% of 3.26M active
ENTRA ID PREM.
38
With subscribed SKUs
FULL SECURITY STACK
8
Clients with all 3
Defender for Business
47.4%
52.6%
Intune Plan 1
42.1%
57.9%
Azure AD Prem. P1
36.8%
63.2%
Entra ID Governance
15.8%
84.2%
Defender Endpoint P1
13.2%
86.8%
Copilot for M365
10.5%
89.5%
AdoptedNot adopted

Clients without security add-ons represent upsell opportunities worth an estimated 20 of 38 clients. Each Defender + Intune + Entra bundle adds roughly €8–12 per user per month to the contract.

6.0 Copilot for Microsoft 365 - Readiness Assessment

Microsoft Copilot requires M365 E3/E5 or Business Premium. How many clients are eligible?

81.6% 31 of 38 clients
Copilot-Eligible
10.5% 4 clients, 87 seats
Already Using Copilot
TierClientsCopilot Eligible?Potential SeatsAction
M365 E53Yes118
M365 E38Yes312
M365 Business Premium31Yes892
M365 Business Standard27Upgrade needed534
M365 Business Basic22No378
M365 F35No94
7.0 Analysis

Microsoft 365 Business Premium is your best-selling SKU at 892 licenses across 31 clients. That tells Microsoft you are driving their mid-market strategy. But it also means 7 of your 38 Microsoft clients have no M365 suite at all: they are on standalone Exchange or SharePoint plans. Each of those 7 clients is a straightforward conversion to Business Basic or Standard.

The security story is where the real revenue opportunity sits. Only 47.4% of clients have Defender for Business, and just 42.1% have Intune. Considering that Business Premium includes Intune and Defender as part of the bundle, many of your Basic and Standard clients are running without endpoint protection or device management from Microsoft. Every one of those gaps is a conversation about upgrading to Premium or adding standalone security SKUs.

Copilot for Microsoft 365 launched at $30/user/month. With 31 clients already on eligible plans (E3, E5, or Business Premium), you have 1,322 seats that could activate Copilot tomorrow. Only 4 clients and 87 seats have done so. That is a significant revenue opportunity: at $30/seat/month, the addressable Copilot revenue across your base is roughly $475K annually.

Three clients (Hanson-Cunningham on E5, Davis-Walton and Richards, Bell on E3 + Copilot) represent your most mature Microsoft accounts. Use their deployments as reference cases when pitching upgrades to mid-tier clients.

8.0 What Should You Do With This Data?

8 priorities for your next Microsoft partner review

1

Push Copilot adoption on the 31 eligible clients

You have 1,322 seats on E3/E5/Business Premium where Copilot can be activated. Only 87 seats (6.6%) are using it. Microsoft tracks Copilot adoption as a key partner metric. Run a 30-day pilot program with 3 willing clients to generate case studies, then use those to convert the remaining 28.

2

Close the security gap: 20 clients have no Defender or Intune

These clients are running M365 without endpoint protection. For Business Premium clients, Defender and Intune are already included: it is a configuration task, not a sales conversation. For Basic and Standard clients, propose upgrading to Premium. The security story sells itself.

3

Migrate 7 standalone clients to M365 suites

Seven clients use only Exchange Online or SharePoint without an M365 suite. Each migration to Business Basic adds Teams, OneDrive, and the full web app suite. Microsoft incentivizes net-new M365 suite adds through partner programs. This is low-effort, high-impact.

4

Upgrade the 27 Business Standard clients to Premium

The price difference between Standard and Premium is around $10/user/month. Premium adds Intune, Defender for Business, and Azure AD P1. For clients already paying for standalone security tools, the upgrade is often cost-neutral. Target the 10 largest Standard accounts first.

5

Pitch Teams Phone to the 27 clients without it

Only 11 of 38 clients have Microsoft Teams Phone. With the shift away from traditional PBX systems, Teams Phone is one of the fastest-growing Microsoft products. For clients already using Teams (which all M365 suite users do), the add-on is a natural conversation.

6

Track Entra ID Governance for compliance-sensitive clients

Only 6 clients have Entra ID Governance. For clients in regulated industries (healthcare, finance, government contractors), this is a compliance requirement they may not know exists. Identify which clients have compliance obligations and pitch governance as risk mitigation.

7

Use Davis-Walton and Hanson-Cunningham as reference accounts

These two clients have 12 and 11 Microsoft products respectively, including E3/E5, Copilot, Defender, and Intune. They are your proof points. When pitching upgrades to mid-tier clients, reference their deployment as a model for what a fully-adopted Microsoft stack looks like.

8

Prepare this data for your next Microsoft partner business review

Microsoft partner managers evaluate you on seat growth, product breadth, and security adoption. This report gives you the exact numbers: 4,217 licenses, 28 products, 38 clients. The Copilot readiness table (Section 6.0) is the slide they will ask about. Have it ready.

9.0 Frequently Asked Questions
Where does the Microsoft product data come from?

Autotask PSA stores Microsoft licenses as Configuration Items linked to the product catalog. Each CI has a product_id that maps to a product with a manufacturer_product_name (the Microsoft Part Number). Proxuma Power BI syncs this data and the AI runs DAX queries to aggregate licenses per client and product.

What is a Microsoft Part Number (MPN)?

The MPN is a unique identifier Microsoft assigns to each product SKU. For example, CFQ7TTC0QKW2 is Microsoft 365 Business Premium, ZHQ-00009 is Defender for Business. These codes appear on invoices and in the Microsoft Partner Center.

Why does Copilot require specific license tiers?

Microsoft Copilot for M365 needs E3, E5, or Business Premium as a prerequisite. This is because Copilot uses data from the full M365 suite (Exchange, SharePoint, Teams) and requires the advanced compliance and security features included in these plans. Basic and Standard plans lack these integrations.

How are security add-on percentages calculated?

The percentage shows how many of your 38 Microsoft clients have at least one license of that security product. For example, 47.4% Defender coverage means 18 out of 38 clients have at least one Defender for Business license assigned.

What counts as a full security stack?

For this report, full security stack means the client has Defender for Business, Intune Plan 1, and Azure AD Premium P1. These three products together cover endpoint protection, device management, and identity security.

How much revenue potential does Copilot represent?

At $30 per user per month, 1,322 eligible seats represent approximately $475K in annual recurring revenue. Even at 25% adoption in year one, that is $119K in new revenue from existing clients with no infrastructure changes required.

Can I run this report against my own data?

Yes. Connect Proxuma Power BI to your Autotask PSA, add an AI tool via MCP, and ask: What does our Microsoft product usage look like? The AI maps your product catalog to Microsoft Part Numbers and generates this report against your real license data.

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