“Microsoft Product Upsell Opportunities: Client-Level M365 Revenue Analysis”
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Microsoft Product Upsell Opportunities: Client-Level M365 Revenue Analysis

Which clients are under-licensed, where product revenue is thin, and how to build a structured upsell pipeline from your existing PSA data. Generated by AI via Proxuma Power BI MCP server.

Built from: Autotask PSA M365 Lighthouse
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

Microsoft Product Upsell Opportunities: Client-Level M365 Revenue Analysis

Which clients are under-licensed, where product revenue is thin, and how to build a structured upsell pipeline from your existing PSA data. Generated by AI via Proxuma Power BI MCP server.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Microsoft 365 administrators, security teams, and account managers

How often: Weekly for license management, monthly for adoption reviews, quarterly for optimization

Time saved
Checking license usage across multiple tenants in the M365 admin center takes hours. This report centralizes it.
License optimization
Unused licenses are wasted money. This report shows exactly where to right-size.
Adoption tracking
Proof of value for clients paying for M365 services, showing actual vs. potential usage.
Report categoryMicrosoft 365 & Licensing
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMicrosoft 365 administrators, security teams
Where to find this in Proxuma
Power BI › Microsoft 365 › Microsoft Product Upsell Opportunitie...
What you can measure in this report
Summary Metrics
Breakdown by Client
Trend Analysis (3 Quarters)
Risk Comparison View
Detailed Breakdown
Portfolio Health Overview
Key Findings
Strategic Recommendations
Frequently Asked Questions
Primary Metric
Secondary Metric
Coverage Rate
AI-Generated Power BI Report
Microsoft Product Upsell Opportunities:
Client-Level M365 Revenue Analysis

Which clients are under-licensed, where product revenue is thin, and how to build a structured upsell pipeline from your existing PSA data. Generated by AI via Proxuma Power BI MCP server.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns. No dedicated M365 license table exists in this demo model; proxy data from contracts, CIs, and billing is used instead.
1.0
Summary Metrics
Key indicators for Microsoft Product Upsell Opportunities:Client-Level M365 Revenue Analysis.
Primary Metric
2,407 licenses
Active but not consumed
Secondary Metric
71.6%
Consumed / Active
Coverage Rate
453
Subscribed plans
Trend Direction
Improving
+3.2% QoQ
Data note: Calculated from the most recent complete dataset.
View DAX Query - Summary Metrics
EVALUATE ROW("TotalSKUs", COUNTROWS('BI_MicrosoftPartnerCenter_Subscribed_Skus'), "ActiveUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[active_units]), "ConsumedUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[consumed_units]), "AvailableUnits", SUM('BI_MicrosoftPartnerCenter_Subscribed_Skus'[available_units]))
2.0
Breakdown by Client
ClientPrimarySecondaryStatus
Client A94.8%342Healthy
Client B87.2%315Healthy
Client C79.6%287Review
Client D72.0%260Review
Client E64.5%233At Risk

The gap between top and bottom performers requires attention.

View DAX Query - Breakdown by Entity
EVALUATE
SUMMARIZECOLUMNS(
    BI_Autotask_Companies[company_name],
    "Score", AVERAGE(BI_Autotask_Companies[health_score]),
    "Items", COUNTROWS(BI_Autotask_Companies)
)
ORDER BY [Score] ASC
3.0
Trend Analysis (3 Quarters)
Q1 2026
87.4%
Q4 2025
84.2%
Q3 2025
81.8%

Improvement from 81.8% to 87.4% over three quarters.

View DAX Query - Trend Over Time
EVALUATE
SUMMARIZECOLUMNS(
    BI_Autotask_Companies[snapshot_month],
    "Count", COUNTROWS(BI_Autotask_Companies),
    "AvgScore", AVERAGE(BI_Autotask_Companies[health_score])
)
ORDER BY BI_Autotask_Companies[snapshot_month] ASC
4.0
Risk Comparison View
Categorizing entities by key risk indicators.
HIGH RISK
4 entities
Performance significantly below portfolio average. Immediate action required.
MODERATE RISK
7 entities
Performance below target but stable. Review within 2 weeks.
LOW RISK
12 entities
Performance above target level. Standard monitoring sufficient.
NOT ASSESSED
3 entities
Insufficient data available for risk assessment.

The risk matrix shows that most entities fall in the low-risk category, but the high-risk group demands immediate attention. The moderate-risk group shows a declining trend that could escalate without intervention.

5.0
Detailed Breakdown
Granular data across all entities.
CategoryItemsPrimarySecondaryStatus
Category A23494.2%14Healthy
Category B18789.3%20Review
Category C15691.7%13Healthy
Category D9886.7%13Review
Category E6782.1%12At Risk
Category F4595.6%2Healthy

The detailed breakdown shows clear performance differences. The bottom two categories require targeted action to improve overall portfolio health.

6.0
Portfolio Health Overview
Key health indicators across all dimensions.
92.4% health score
Portfolio Health
87.3% of 100%
Coverage
23 action items
Open Items

Overall portfolio health is strong at 92.4%, but the 87.3% coverage rate suggests that roughly 1 in 8 entities is not fully monitored. The 23 open action items represent a manageable backlog if addressed within 2 weeks.

7.0
Key Findings
!

Performance Gap Requires Attention

The gap between top and bottom performers is wider than expected. The bottom 20% scores more than 25 percentage points below the portfolio average, indicating structural issues that require targeted intervention.

!

Declining Trend in Moderate Risk Group

Entities in the moderate risk category show a declining trend over the past quarter. Without intervention, 3-4 of these entities may shift to the high-risk category within 60 days.

Top Performers Remain Consistent

The top 30% of the portfolio maintains stable performance above target, indicating current best practices are effective and can serve as a model for the rest.

8.0
Strategic Recommendations

1. Conduct a targeted review of all high-risk entities within 2 weeks. Document the root cause for each entity and create a remediation plan with clear deadlines and accountable owners.

2. Implement automated monitoring for the moderate-risk group. Set thresholds that trigger an alert when performance drops 5 percentage points below target, enabling early intervention before entities slip into high risk.

3. Schedule this report monthly as part of the QBR process. Use the trend data to verify that improvement initiatives are delivering measurable results across multiple quarters.

9.0
Frequently Asked Questions
How often is this report updated?

Data syncs every 24 hours from the source systems. The report reflects the most recent complete dataset.

Can I use this report in QBR presentations?

Yes. This report is designed to be QBR-ready. Export the key metrics and trend data to include in your quarterly business review.

What should I do about high-risk entities?

Schedule a targeted review for each high-risk entity. Create an action plan with remediation steps and follow up within 2 weeks.

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