“Incident Recurrence Rate”
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Incident Recurrence Rate

Analyzing which incidents keep coming back and where to break the cycle.

Built from: Autotask PSA
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

Incident Recurrence Rate

Analyzing which incidents keep coming back and where to break the cycle.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: MSP operations teams and service delivery managers

How often: As needed for specific analysis or reporting requirements

Time saved
Manual data extraction and formatting takes hours. This report delivers results in minutes.
Operational clarity
Key metrics and breakdowns that would otherwise require custom queries.
Decision support
Data-driven evidence for operational decisions and process improvements.
Report categoryOther
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMSP operations teams
Where to find this in Proxuma
Power BI › Report › Incident Recurrence Rate
What you can measure in this report
Executive Summary
Top Recurring Issue Types
Clients With Highest Recurrence
Most Frequent Client-Issue Combinations
Recurrence by Priority Level
Sub-Issue Recurrence
Analysis
What Should You Do With This Data?
Frequently Asked Questions
Total Tickets Analyzed
Recurrence Rate
Recurring Combinations
AI-Generated Power BI Report
Incident Recurrence Rate

Analyzing which incidents keep coming back and where to break the cycle.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Executive Summary

67,521 tickets analyzed across 2,623 unique client-issue combinations.

Total Tickets Analyzed
67,521
All tickets in scope
Recurrence Rate
98.9%
Tickets in recurring patterns
Recurring Combinations
1,883
Out of 2,623 total company-issue pairs
Avg. Occurrences
35.5
Per recurring company-issue pair
View DAX Query - Overall Recurrence Statistics
EVALUATE
VAR RecurrenceByCompanyIssue =
    ADDCOLUMNS(
        SUMMARIZE(
            'BI_Autotask_Tickets',
            'BI_Autotask_Tickets'[company_name],
            'BI_Autotask_Tickets'[issue_type_name]
        ),
        "Cnt", CALCULATE(COUNTROWS('BI_Autotask_Tickets'))
    )
VAR RecurringCombos = FILTER(RecurrenceByCompanyIssue, [Cnt] > 1)
VAR TotalRecurring = SUMX(RecurringCombos, [Cnt])
VAR TotalAll = COUNTROWS('BI_Autotask_Tickets')
VAR RecurringCombosCount = COUNTROWS(RecurringCombos)
VAR AllCombos = COUNTROWS(RecurrenceByCompanyIssue)
RETURN
ROW(
    "TotalTickets", TotalAll,
    "RecurringTickets", TotalRecurring,
    "RecurrenceRate", DIVIDE(TotalRecurring, TotalAll) * 100,
    "RecurringCombinations", RecurringCombosCount,
    "AllCombinations", AllCombos,
    "AvgOccurrences", DIVIDE(TotalRecurring, RecurringCombosCount)
)
2.0 Top Recurring Issue Types

Issue categories ranked by total ticket volume. The "Avg. per Client" column shows how many times each issue type recurs per client on average.

Issue Type Total Tickets Clients Affected Avg. per Client
Network Connectivity 15,835 146 108.5
Email / Exchange 11,757 174 67.6
Printer Issues 9,866 182 54.2
Password Reset / MFA 6,117 138 44.3
Hardware Failure 4,662 151 30.9
Software Installation 1,663 132 12.6
VPN / Remote Access 1,630 122 13.4
Backup Failure 1,197 98 12.2
View DAX Query - Top Issue Types by Recurrence
EVALUATE
TOPN(8,
    ADDCOLUMNS(
        FILTER(VALUES('BI_Autotask_Tickets'[issue_type_name]),
               'BI_Autotask_Tickets'[issue_type_name] <> ""),
        "TotalTickets", CALCULATE(COUNTROWS('BI_Autotask_Tickets')),
        "CompaniesAffected", CALCULATE(DISTINCTCOUNT('BI_Autotask_Tickets'[company_name])),
        "AvgPerCompany", DIVIDE(
            CALCULATE(COUNTROWS('BI_Autotask_Tickets')),
            CALCULATE(DISTINCTCOUNT('BI_Autotask_Tickets'[company_name]))
        )
    ),
    [TotalTickets], DESC
)
3.0 Clients With Highest Recurrence

Clients ranked by average tickets per issue type. A high number means the same problems keep coming back for this client.

Client Total Tickets Unique Issue Types Avg. Tickets per Issue Type
Greenfield Partners 6,381 35 182.3
Summit Healthcare 5,458 32 170.6
Coastal Logistics 5,290 33 160.3
Riverside Manufacturing 2,364 15 157.6
Pacific Ventures 1,684 18 93.6
Heritage Financial 2,775 35 79.3
Lakewood Associates 2,376 32 74.2
Northern Trust Corp 2,180 31 70.3
View DAX Query - Top Clients by Recurrence Rate
EVALUATE
TOPN(8,
    ADDCOLUMNS(
        VALUES('BI_Autotask_Tickets'[company_name]),
        "TotalTickets", CALCULATE(COUNTROWS('BI_Autotask_Tickets')),
        "UniqueIssueTypes", CALCULATE(DISTINCTCOUNT('BI_Autotask_Tickets'[issue_type_name])),
        "AvgPerIssue", DIVIDE(
            CALCULATE(COUNTROWS('BI_Autotask_Tickets')),
            CALCULATE(DISTINCTCOUNT('BI_Autotask_Tickets'[issue_type_name]))
        )
    ),
    [AvgPerIssue], DESC
)
4.0 Most Frequent Client-Issue Combinations

The specific client + issue type pairs that generate the most repeat tickets. These are your highest-impact targets for root cause analysis.

Client Issue Type Occurrences
Summit Healthcare Email / Exchange 1,467
Coastal Logistics Email / Exchange 1,281
Heritage Financial Network Connectivity 1,197
Eastside Technology Network Connectivity 1,189
Greenfield Partners Network Connectivity 1,151
Summit Healthcare Printer Issues 1,062
Coastal Logistics Printer Issues 993
Pinnacle Group Network Connectivity 972
5.0 Recurrence by Priority Level

How recurring tickets distribute across priority levels. High-priority recurrence is the most urgent to address.

Priority Tickets Unique Issues Clients Avg. per Issue
P4 - Laag 30,415 39 226 779.9
Service/Change req. 15,584 35 212 445.3
P3 - Medium 14,715 36 190 408.8
P1 - Kritisch 5,019 21 89 239.0
P2 - Hoog 1,788 30 119 59.6
6.0 Sub-Issue Recurrence

Drilling one level deeper into sub-issue types to find the specific failure modes driving repeat tickets.

Sub-Issue Type Total Tickets Clients Affected Avg. per Client
Slow DNS Resolution 4,318 146 29.6
Outlook Sync Error 3,338 62 53.8
Toner Replacement 3,204 128 25.0
Azure AD Lockout 2,734 127 21.5
Disk Replacement 2,523 119 21.2
License Activation 2,448 59 41.5
Split Tunnel Config 2,402 77 31.2
Agent Offline 2,056 66 31.2
7.0 Analysis

The data shows a recurrence rate of 98.9%, meaning the vast majority of tickets belong to issue categories that have been logged more than once for the same client. That is expected in an MSP environment. The question is not whether recurrence exists, but where it concentrates.

The top issue types account for a disproportionate share of total ticket volume. The worst-performing category averages over 100 tickets per client, while healthier categories sit below 15. That spread tells you exactly where to focus root cause analysis.

On the client side, a small number of accounts generate outsized repeat volumes. The top 3 clients by recurrence ratio each average over 150 tickets per issue type. For those accounts, a targeted review meeting would likely uncover infrastructure or process issues worth addressing once rather than patching repeatedly.

Priority distribution is also revealing. Low-priority tickets (P4) make up the largest share, which is normal. But the presence of recurring P2 and P3 tickets is worth flagging. Those represent problems significant enough to escalate, yet still not being resolved permanently.

8.0 What Should You Do With This Data?

Based on the recurrence patterns above, here are the most impactful next steps.

1

Run root cause reviews on the top 5 issue types

The highest-volume recurring issue types are generating thousands of repeat tickets. Schedule a 30-minute review for each: pull up the last 10 tickets, look for common threads (same device, same config, same workaround), and document a permanent fix or automation.

2

Flag high-recurrence clients for QBR discussion

Clients averaging 100+ tickets per issue type are stuck in a cycle. Add a "recurrence review" slide to their next QBR showing the data. Propose a small project to address the top 2 recurring categories permanently.

3

Investigate recurring P2/P3 tickets

Higher-priority recurring tickets signal problems that matter enough to escalate but are still being handled as one-offs. Review the P2/P3 recurrence list and determine which need a permanent infrastructure change vs. a process change.

4

Automate the most common sub-issue types

Sub-issue analysis shows specific failure modes that repeat across many clients. Evaluate which of the top 5 sub-issues could be resolved with scripting, monitoring alerts, or proactive maintenance instead of reactive tickets.

5

Set up a monthly recurrence dashboard

Track recurrence rate month-over-month in Proxuma Power BI. Set a target to reduce the top 3 recurring issue types by 20% per quarter. Use this report as the baseline.

9.0 Frequently Asked Questions
What counts as a recurring incident?

A recurring incident is defined as any company + issue type combination that appears more than once in the ticket history. If the same client has logged the same issue category two or more times, those tickets are counted as recurring.

Is a high recurrence rate always bad?

Not necessarily. Some recurrence is expected. Password resets and hardware replacements will always repeat. The goal is to identify issue types with unusually high recurrence that could be reduced with better tooling, automation, or root cause fixes.

How can I reduce incident recurrence?

Start with the top 5 recurring issue types. For each, review recent tickets to find common patterns. Then evaluate whether the fix is a process change, an automation (script, monitoring alert), or an infrastructure upgrade. Small targeted projects often cut recurrence dramatically.

Does this report include project tickets?

This report analyzes all tickets in the BI_Autotask_Tickets table, which typically includes service desk tickets and incidents. Project tasks are stored in a separate table and are not included in this analysis.

Can I filter this by date range?

The current report covers the full ticket history. In Proxuma Power BI, you can apply date filters interactively to see recurrence patterns for specific periods, such as the last 90 days or the last quarter.

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