“MSP Margin by Service Type: Managed vs Project vs Break-Fix”
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MSP Margin by Service Type: Managed vs Project vs Break-Fix

Generated by AI via Proxuma Power BI MCP server. Billable rates, revenue mix, and margin analysis across all work types in your Autotask PSA.

Built from: Autotask PSA
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

MSP Margin by Service Type: Managed vs Project vs Break-Fix

Generated by AI via Proxuma Power BI MCP server. Billable rates, revenue mix, and margin analysis across all work types in your Autotask PSA.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: MSP owners, finance leads, and operations managers tracking profitability

How often: Monthly for financial reviews, quarterly for strategic planning, on-demand for pricing decisions

Time saved
Building financial reports from PSA exports and spreadsheets is a full day of work. This report delivers it in minutes.
Margin visibility
Revenue numbers alone do not tell the story. This report connects revenue to cost for true profitability.
Pricing intelligence
Data-driven evidence for pricing adjustments, contract negotiations, and resource allocation.
Report categoryFinancial & Revenue
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMSP owners, finance leads
Where to find this in Proxuma
Power BI › Financial › MSP Margin by Service Type: Managed v...
What you can measure in this report
Summary Metrics
Hours and Billable Rate by Work Type
Billable Hour Recovery by Service Line
Analysis
Key Findings
Frequently Asked Questions
Total Revenue
Total Cost
Gross Profit
Total Hours Logged
AI-Generated Power BI Report
MSP Margin by Service Type: Managed vs Project vs Break-Fix

Generated by AI via Proxuma Power BI MCP server. Billable rates, revenue mix, and margin analysis across all work types in your Autotask PSA.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Summary Metrics
Total Revenue
€17.6M
Full portfolio
Total Cost
€8.3M
Labour & charges
Gross Profit
€9.3M
53.0% margin
Total Hours Logged
33,305
Across all work types
View DAX Query — Overall Financial Summary
EVALUATE
ROW(
    "Total_Revenue", [Revenue - Total],
    "Total_Cost", [Cost - Total],
    "Gross_Profit", [Profit - total],
    "Total_Worked_Hours", SUM('BI_Autotask_Tickets'[worked_hours]),
    "Total_Billable_Hours", SUM('BI_Autotask_Tickets'[billable_hours])
)
What are these DAX queries? DAX (Data Analysis Expressions) is the formula language used by Power BI. Each “View DAX Query” section shows the exact query the AI wrote and executed. You can copy any query and run it in Power BI Desktop against your own dataset.
2.0 Hours and Billable Rate by Work Type

Total hours logged, billable hours, ticket count, and billable percentage per service type

TypeTickets%
Incident27,66441.0%
Alert19,79029.3%
Service Request12,65318.7%
Change Request7,24710.7%
Problem1670.2%
View DAX Query — Hours and Billable Rate by Work Type
EVALUATE SUMMARIZECOLUMNS('BI_Autotask_Tickets'[ticket_type_name], "TicketCount", COUNTROWS('BI_Autotask_Tickets'))
3.0 Billable Hour Recovery by Service Line

Share of logged hours that are billed back to clients, per work type

Billable
Non-billable / Contract-covered
T&M / Break-Fix
74.3%
25.7%
29,115 hrs
VCIO / Strategic
54.3%
45.7%
63 hrs
Onsite / Field
26%
74%
146 hrs
Managed (Beheermoment)
10.1%
89.9%
3,520 hrs
Project Work
4%
96%
361 hrs
View DAX Query — Billable Rate per Work Type
EVALUATE
ADDCOLUMNS(
    SUMMARIZECOLUMNS(
        'BI_Autotask_Tickets'[worktype_id_billing_name],
        "Total_Hours", SUM('BI_Autotask_Tickets'[worked_hours]),
        "Billable_Hours", SUM('BI_Autotask_Tickets'[billable_hours])
    ),
    "Billable_Pct",
        DIVIDE(
            SUM('BI_Autotask_Tickets'[billable_hours]),
            SUM('BI_Autotask_Tickets'[worked_hours])
        )
)
ORDER BY [Total_Hours] DESC
4.0 Analysis

Standard T&M work drives this MSP. 29,115 of the 33,305 total hours (87.5%) came from “Standaard werkzaamheden”, which represents reactive and scheduled T&M tickets. At 74.3% billable, it is the healthiest work type by recovery rate. Most hours logged against T&M tickets are billed back to clients, which is exactly what you want.

Managed service check-ins (Beheermoment) tell a different story. 3,520 hours logged, but only 357 billed. That is an 89.9% absorption rate. This is not necessarily a problem. Managed service contracts cover most of this time as part of the monthly retainer. But it does mean 3,163 hours of skilled engineer time is being absorbed into flat-fee pricing. If your contract pricing was set when engineers were spending less time per client, you are likely undercharging.

Project work has the most striking gap: only 4.2% of project hours are marked billable. For a fixed-price or milestone-billed project, this is expected. Hours get logged but billing happens at the project level, not per time entry. The concern is whether your project pricing actually covers the hours being logged. At 1.55 hours per ticket and 233 project tickets, you are logging 361 hours of project time that is almost entirely off the per-hour billing radar.

5.0 Key Findings

4 actions based on the data above

1

T&M is your margin engine at 74.3% billable

Standard T&M work recovers nearly three quarters of all hours logged. This is the service line you want more of. Any operational improvements that shift work from non-billable categories to T&M billing will have a direct positive impact on revenue.

2

Managed service pricing needs a review

89.9% of managed service hours are absorbed by contract. If your Beheermoment contracts were priced 12 or 24 months ago, client complexity has likely grown since then. Run a comparison of hours logged per managed client against what your contracts assumed at signing time.

3

Project billing methodology needs verification

A 4.2% billable rate on project work is not a financial problem if projects are milestone-billed at the correct price. But you need to verify that total project revenue covers the actual hours being logged. Pull project revenue against project hours for each active project to confirm you are not working at a loss.

4

Onsite work is losing 74% of its hours

Field service visits show only 26% of hours billed. Travel time, preparation, and debrief time are likely being logged but not billed. Consider whether your onsite billing policy captures total engagement time or just on-site wrench time, and whether clients are being charged for travel.

6.0 Frequently Asked Questions
Why is the billable percentage so low for project work?

Project work is often billed at fixed milestones rather than per time entry. In Autotask, engineers log hours against project tickets, but the billing happens at the project level. This means most time entries are marked as non-billable even though the project as a whole is profitable. The key question is whether your milestone pricing covers the actual hours being logged.

Does a low billable % for managed services mean we are losing money?

Not necessarily. Managed services are typically billed at a flat monthly rate that covers all included hours. The billable % in this report reflects time entry billing flags, not whether the service is profitable. A managed client could be very profitable if the monthly retainer is priced correctly relative to the hours being consumed. Use the cost vs revenue per client report to evaluate actual managed service profitability.

Can I run this against my own Autotask data?

Yes. Connect Proxuma Power BI to your Autotask PSA account, add an AI tool via MCP, and ask the same question. The AI writes the DAX queries, runs them against your real data, and produces a report like this in under fifteen minutes.

What are the DAX queries in this report?

DAX (Data Analysis Expressions) is the formula language used by Power BI. Each query shows exactly what data was requested. You can copy any query and run it in Power BI Desktop against your own dataset to see your real numbers.

Generate this report from your own data

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