“Cross-Source Total Cost of Service Including Licenses”
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Cross-Source Total Cost of Service Including Licenses

Analysis and reporting on total cost of service including licenses for managed service providers.

Built from: Microsoft 365 Proxuma Power BI AI via MCP
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

Cross-Source Total Cost of Service Including Licenses

Analysis and reporting on total cost of service including licenses for managed service providers.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: MSP owners, finance leads, and operations managers tracking profitability

How often: Monthly for financial reviews, quarterly for strategic planning, on-demand for pricing decisions

Time saved
Building financial reports from PSA exports and spreadsheets is a full day of work. This report delivers it in minutes.
Margin visibility
Revenue numbers alone do not tell the story. This report connects revenue to cost for true profitability.
Pricing intelligence
Data-driven evidence for pricing adjustments, contract negotiations, and resource allocation.
Report categoryFinancial & Revenue
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMSP owners, finance leads
Where to find this in Proxuma
Power BI › Financial › Cross-Source Total Cost of Service In...
What you can measure in this report
Summary Metrics
Avg Cost/Client by Client
Total Cost of Service Including Licenses Trend (3 Quarters)
License Risk Overview
License Detail by SKU
Tenant Health Overview
Key Findings
Strategic Recommendations
Frequently Asked Questions
Avg Cost/Client
License Share
Labor Share
AI-Generated Power BI Report
Cross-Source Total Cost of Service Including Licenses

Analysis and reporting on total cost of service including licenses for managed service providers.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Summary Metrics
Avg Cost/Client
$4,280
Monthly total
License Share
62%
Of total cost
Labor Share
38%
Of total cost
Margin Risk
8
Clients below 20%
View DAX Query - Summary Metrics
EVALUATE
ROW(
    "Avg Cost/Client", COUNTROWS(BI_Microsoft_Licenses),
    "License Share", CALCULATE(COUNTROWS(BI_Microsoft_Licenses), BI_Microsoft_Licenses[status] = "Active")
)
2.0 Avg Cost/Client by Client

Breakdown of total cost of service including licenses across managed clients.

Lewis LLC
4280
Martin Group
83
Wall PLC
71
Ramos Group
59
Hahn Group
47
Anderson Group
35
ClientAvg Cost/ClientLicense ShareLabor ShareMargin RiskStatus
Lewis LLC$4,28062.0%38.0%8Good
Martin Group$3,93857.0%35.0%7Good
Wall PLC$3,59552.1%31.9%7Warning
Ramos Group$3,25347.1%28.9%6Warning
Hahn Group$2,91042.2%25.8%5Critical
Anderson Group$2,56837.2%22.8%5Good

Lewis LLC leads across most metrics in this analysis. Hahn Group shows the weakest performance and should be flagged for a dedicated review. The gap between top and bottom performers suggests an opportunity to standardize processes across the portfolio.

View DAX Query - Avg Cost/Client by Client
EVALUATE
SUMMARIZECOLUMNS(
    BI_Microsoft_Licenses[company_name],
    "Avg Cost/Client", COUNTROWS(BI_Microsoft_Licenses),
    "License Share", CALCULATE(COUNTROWS(BI_Microsoft_Licenses), BI_Microsoft_Licenses[status] = "Active")
)
ORDER BY [Avg Cost/Client] DESC
3.0 Total Cost of Service Including Licenses Trend (3 Quarters)

How total cost of service including licenses has evolved over the past three quarters.

Q1 2026
87.4%
Q4 2025
84.2%
Q3 2025
81.8%
QuarterPrimary MetricIssuesCoverageChange
Q3 202581.8%41278.4%Baseline
Q4 202584.2%38782.1%+2.4%
Q1 202687.4%34285.7%+3.2%

The portfolio shows steady improvement over three quarters, with the primary metric increasing from 81.8% to 87.4%. This 5.6 percentage point gain reflects ongoing optimization efforts. To maintain this trajectory, continue the current remediation cadence and expand coverage to newly onboarded clients.

View DAX Query - Total Cost of Service Including Licenses Trend (3 Quarters)
EVALUATE
SUMMARIZECOLUMNS(
    BI_Microsoft_Licenses[snapshot_month],
    "Avg Cost/Client", COUNTROWS(BI_Microsoft_Licenses),
    "Rate", DIVIDE(CALCULATE(COUNTROWS(BI_Microsoft_Licenses), BI_Microsoft_Licenses[is_successful] = TRUE()), COUNTROWS(BI_Microsoft_Licenses))
)
ORDER BY BI_Microsoft_Licenses[snapshot_month] ASC
4.0
License Risk Overview
Identifying tenants with underutilized or over-allocated licenses.
HIGH RISK
4 entities
Performance significantly below portfolio average. Immediate action required.
MODERATE RISK
7 entities
Performance below target but stable. Review within 2 weeks.
LOW RISK
12 entities
Performance above target level. Standard monitoring sufficient.
NOT ASSESSED
3 entities
Insufficient data available for risk assessment.

The risk matrix shows that most entities fall in the low-risk category, but the high-risk group demands immediate attention. The moderate-risk group shows a declining trend that could escalate without intervention.

5.0
License Detail by SKU
Granular breakdown of license allocation per SKU.
CategoryItemsPrimarySecondaryStatus
Category A23494.2%14Healthy
Category B18789.3%20Review
Category C15691.7%13Healthy
Category D9886.7%13Review
Category E6782.1%12At Risk
Category F4595.6%2Healthy

The detailed breakdown shows clear performance differences. The bottom two categories require targeted action to improve overall portfolio health.

6.0
Tenant Health Overview
Portfolio-wide license health and adoption.
92.4% health score
Portfolio Health
87.3% of 100%
Coverage
23 action items
Open Items

Overall portfolio health is strong at 92.4%, but the 87.3% coverage rate suggests that roughly 1 in 8 entities is not fully monitored. The 23 open action items represent a manageable backlog if addressed within 2 weeks.

7.0
Key Findings
!

Performance Gap Requires Attention

The gap between top and bottom performers is wider than expected. The bottom 20% scores more than 25 percentage points below the portfolio average, indicating structural issues that require targeted intervention.

!

Declining Trend in Moderate Risk Group

Entities in the moderate risk category show a declining trend over the past quarter. Without intervention, 3-4 of these entities may shift to the high-risk category within 60 days.

Top Performers Remain Consistent

The top 30% of the portfolio maintains stable performance above target, indicating current best practices are effective and can serve as a model for the rest.

8.0
Strategic Recommendations

1. Conduct a targeted review of all high-risk entities within 2 weeks. Document the root cause for each entity and create a remediation plan with clear deadlines and accountable owners.

2. Implement automated monitoring for the moderate-risk group. Set thresholds that trigger an alert when performance drops 5 percentage points below target, enabling early intervention before entities slip into high risk.

3. Schedule this report monthly as part of the QBR process. Use the trend data to verify that improvement initiatives are delivering measurable results across multiple quarters.

9.0
Frequently Asked Questions
What does Avg Cost/Client measure?

Avg Cost/Client tracks the key performance indicator for total cost of service including licenses. It is calculated based on data from Microsoft 365, Autotask PSA and refreshed daily.

How often is this report updated?

Data syncs every 24 hours from Microsoft 365, Autotask PSA. The report reflects the most recent complete data set.

What should we do about poor performers?

Schedule a dedicated review for any client falling below the portfolio average. Create an action plan with specific remediation steps and follow up within 2 weeks.

Can we use this in QBR presentations?

Yes. This report is designed to be QBR-ready. Export the key metrics and trend data to include in your quarterly business review slide deck.

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