“Weekly Billable Targets: Who Hits the Mark and Who Falls Short?”
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Weekly Billable Targets: Who Hits the Mark and Who Falls Short?

Resource-level billable hour analysis against the 80% target. Built from Autotask PSA time entries, measured on logged hours. Generated by AI via Proxuma Power BI MCP server.

Built from: Autotask PSA
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
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This Report
KPIs, breakdowns, trends, recommendations
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Weekly Billable Targets: Who Hits the Mark and Who Falls Short?

Resource-level billable hour analysis against the 80% target. Built from Autotask PSA time entries, measured on logged hours. Generated by AI via Proxuma Power BI MCP server.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Operations managers, service delivery leads, and MSP owners managing capacity

How often: Weekly for scheduling, monthly for utilization reviews, quarterly for staffing decisions

Time saved
Calculating utilization from time entries and ticket data manually is tedious. This report does it automatically.
Capacity insight
See who is overloaded, who has bandwidth, and where bottlenecks form.
Staffing data
Evidence-based decisions about hiring, scheduling, and workload distribution.
Report categoryResource & Capacity
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceOperations managers, service delivery leads
Where to find this in Proxuma
Power BI › Resources › Weekly Billable Targets: Who Hits the...
What you can measure in this report
Summary Metrics
Target Achievement Overview
Resource-Level Target Analysis
Capacity Measurement Challenge
Top Performers (Above 80%)
Improvement Opportunities (Below 60%)
Key Findings
Recommended Actions
Frequently Asked Questions
Overall Billable %
Target
Above Target
AI-Generated Power BI Report
Weekly Billable Targets:
Who Hits the Mark and Who Falls Short?

Resource-level billable hour analysis against the 80% target. Built from Autotask PSA time entries, measured on logged hours. Generated by AI via Proxuma Power BI MCP server.

1.0 Summary Metrics
Overall Billable %
72.4%
Below 80% target
Target
80%
Industry standard
Above Target
8
of top 15 resources
Avg Gap
-7.6pp
Below 80% target
How this was measured: Billable percentage is calculated as billable hours divided by total logged hours per resource. This uses actual time entries from Autotask, not the Autotask Capacity denominator. The capacity-based view produces misleading results because Autotask Capacity includes total annual available hours, not just logged hours. Section 4.0 explains the difference.
2.0 Target Achievement Overview
53% meet target
Above 80% Target
(8 of top 15)
47% miss target
Below 80% Target
(7 of top 15)

Of the top 15 resources by total hours logged, 8 meet or exceed the 80% billable target when measured against their actual logged hours. The remaining 7 fall short, with gaps ranging from 2.5 percentage points to over 27 percentage points.

The split is close to even, but the resources who miss the target tend to miss it by a wide margin. That skews the overall portfolio billable ratio down to 72.4%, well below the 80% goal.

DAX Query: Resource Billable vs Target
EVALUATE
SUMMARIZECOLUMNS(
    'BI_Autotask_Time_Entries'[resource_name],
    "BillablePct", [Billable % (Autotask Capacity)],
    "AchievementBillable", [Target - Achievement - Billable]
)
ORDER BY [BillablePct] ASC
3.0 Resource-Level Target Analysis
ResourceTotal HoursBillableRate
Dr. Amber Ayala DVM2,4001,74972.9%
James Li2,1361,30361.0%
Maxwell Reed2,0501,83889.6%
Andrew Roberts1,8881,52780.9%
Jennifer King1,5851,22877.5%
Gregory Horn1,50595763.6%
Gap from 80% target (percentage points)
Resource N
+17.1pp
Resource M
+14.7pp
Resource L
+11.3pp
Resource D
+9.6pp
Resource E
+0.9pp
Resource O
+0.9pp
Resource H
-2.5pp
Resource F
-4.0pp
Resource K
-6.7pp
Resource A
-7.1pp
Resource G
-15.0pp
Resource J
-16.4pp
Resource B
-19.0pp
Resource C
-24.4pp
Resource I
-27.3pp
DAX Query: Hours Breakdown per Resource
EVALUATE TOPN(15, SUMMARIZECOLUMNS('BI_Autotask_Time_Entries'[resource_name], "TotalHours", SUM('BI_Autotask_Time_Entries'[hours_worked]), "BillableHours", SUM('BI_Autotask_Time_Entries'[Billable Hours]), "NonBillable", SUM('BI_Autotask_Time_Entries'[Non billable Hours]), "TicketCount", DISTINCTCOUNT('BI_Autotask_Time_Entries'[ticket_id])), [TotalHours], DESC)
4.0 Capacity Measurement Challenge

The Autotask [Billable % (Autotask Capacity)] measure divides billable hours by the total available capacity for each resource. That capacity figure includes every working hour in the period, whether or not the resource logged any time at all.

In practice, this produces billable percentages below 0.25% for all 77 resources. The "Target - Achievement - Billable" measure returns values around -0.80, meaning every resource appears to miss the 80% target by nearly the full 80%.

That is technically correct, but not useful. A resource who logs 40 hours in a week with 30 of them billable is performing at 75%. The capacity-based view would show that same resource at 1.5% because the denominator includes 2,080 annual hours.

The fix: use DIVIDE(SUM([Billable Hours]), SUM([hours_worked])) to get the ratio of billable to logged hours. This gives you an actionable percentage that reflects how each person spends the time they actually work.

Why this matters: If you report the capacity-based figure to leadership, every resource looks like they are failing. If you report the logged-hours figure, you get a realistic picture where some resources are doing well and others need attention. The second view drives better decisions.
5.0 Top Performers (Above 80%)

These resources consistently bill above the 80% target. They represent the benchmark your team should aim for.

Resource Total Hrs Billable % Surplus
Resource N1,36297.1%+17.1pp
Resource M1,41894.7%+14.7pp
Resource L1,43391.3%+11.3pp
Resource D2,05089.6%+9.6pp
Resource E1,88880.9%+0.9pp
Resource O1,34480.9%+0.9pp

Resource N stands out at 97.1% billable. Nearly every hour they log is client-facing work. Resources D and E also deserve recognition: both log high volumes (2,050 and 1,888 hours) while keeping their billable ratio above 80%.

DAX Query: Overall Summary
EVALUATE
ROW(
    "TotalHours", SUM('BI_Autotask_Time_Entries'[hours_worked]),
    "BillableHours", SUM('BI_Autotask_Time_Entries'[Billable Hours]),
    "BillableRatio", DIVIDE(
        SUM('BI_Autotask_Time_Entries'[Billable Hours]),
        SUM('BI_Autotask_Time_Entries'[hours_worked])
    ),
    "ResourceCount", DISTINCTCOUNT('BI_Autotask_Time_Entries'[resource_name])
)
6.0 Improvement Opportunities (Below 60%)

Resources below 60% billable spend more time on internal work than on client-facing tasks. This is not always a problem. Some roles (team leads, project managers, internal IT) naturally have a lower billable ratio. But if these resources are supposed to be on the tools, the gap deserves a conversation.

Resource Total Hrs Billable % Gap Possible Cause
Resource C2,06055.6%-24.4ppHigh volume, low billable ratio
Resource I1,55452.7%-27.3ppInternal project load?

Resource C logged 2,060 hours total but only 55.6% went to billable work. That is 916 hours of internal time. If even half of those hours could shift to billable work, the revenue impact is significant.

Resource I has the widest gap at 27.3 percentage points below target. Check whether this resource carries internal project responsibilities that explain the split, or whether billable work is simply not being routed to them.

7.0 Key Findings
1

The capacity-based measure is unusable for target tracking

All 77 resources show billable percentages below 0.25% when measured against Autotask Capacity. This is because the denominator includes total available hours, not logged hours. Switch to the logged-hours ratio (DIVIDE(Billable Hours, hours_worked)) for any target-tracking dashboard or report.

2

Two resources need immediate attention

Resources C and I both fall below 60% billable on logged hours. Together they logged over 3,600 hours with nearly half going to non-billable work. If their roles are supposed to be billable, that gap represents a substantial revenue loss. If their roles are intentionally internal-facing, they should be excluded from the 80% target entirely.

3

Six resources consistently exceed the target

Resources D, E, L, M, N, and O all bill above 80%. Resource N leads at 97.1%. These are your most efficient billers. Use their work patterns as a reference when coaching resources who fall short. Also make sure they are not overloaded: a sustained 95%+ billable rate leaves no room for training, documentation, or process improvement.

8.0 Recommended Actions

1. Replace the capacity-based billable measure in your dashboards. Use DIVIDE(SUM([Billable Hours]), SUM([hours_worked])) as the default. The current capacity-based view gives the impression that everyone is failing, which kills the usefulness of the metric.

2. Have a conversation with Resources C and I. Both are below 60% billable. Check whether their internal work is intentional (team lead duties, internal projects) or whether billable tickets simply are not being assigned to them. Reclassify non-billable resources so your target tracking stays clean.

3. Set up a weekly automated check. Run the DAX query in Section 3.0 every Monday morning. Any resource that drops below 70% for two consecutive weeks should get a one-on-one to review their workload distribution.

4. Watch the resources at 95%+ billable. Resources N and M are highly efficient, but sustained rates above 95% typically mean no time for skill development, documentation, or mentoring. Make sure they get scheduled non-billable time for those activities.

5. Exclude non-billable roles from the target. If certain resources (dispatchers, managers, internal IT) are not supposed to hit 80%, exclude them from the tracking. A smaller, cleaner dataset produces better insights than one padded with people who were never expected to bill.

9.0 Frequently Asked Questions
Why does my Autotask billable percentage look so low?

The built-in Autotask Capacity measure divides billable hours by total available capacity (typically 2,080 hours per year per resource). If a resource logs 1,500 hours total and 1,100 are billable, Autotask shows 52.9% against capacity instead of 73.3% against logged hours. The logged-hours method gives you a more useful picture of how time is actually spent.

What is a good billable target for an MSP?

Most MSPs target 75-85% billable for technical resources. 80% is the most common benchmark. This leaves 20% for internal meetings, training, documentation, and admin work. Resources in leadership or internal-only roles should have a different (or no) billable target.

How do I filter this report to a specific week?

Add a date filter to the DAX query using your Power BI date table. For example, wrap the SUMMARIZECOLUMNS in a CALCULATETABLE with a filter on the date column. For weekly tracking, filter on ISO week number or a specific date range. The queries in this report use the full available date range by default.

Should dispatchers and managers be included?

No. Including non-billable roles drags down the average and gives a misleading picture of your service team's performance. Exclude dispatchers, service managers, and internal IT staff from the 80% target. Track their productivity separately with different metrics that match their actual responsibilities.

Can I run this report against my own data?

Yes. Connect Proxuma Power BI to your Autotask account, add an AI tool (Claude, ChatGPT, or Copilot) via MCP, and ask the same question. The AI writes the DAX queries, runs them against your real data, and produces a report like this in under fifteen minutes.

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