“MSP Operations Intelligence: Cross-Source Performance Analysis”
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MSP Operations Intelligence: Cross-Source Performance Analysis

Built from: Autotask PSA SmileBack CSAT Datto RMM
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
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MSP Operations Intelligence: Cross-Source Performance Analysis

This report provides a detailed breakdown of msp operations intelligence: cross-source performance analysis for managed service providers.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Account managers, MSP owners, and vCTOs preparing executive reviews

How often: Quarterly for scheduled QBRs, on-demand for executive briefings

Time saved
Building QBR decks from scratch takes days of data gathering. This report provides the foundation in minutes.
Executive summary
High-level KPIs and trends formatted for non-technical stakeholders.
Client value
Demonstrates the measurable impact of your MSP services with hard numbers.
Report categoryQBR & Executive
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceAccount managers, MSP owners
Where to find this in Proxuma
Power BI › QBR › MSP Operations Intelligence: Cross-So...
What you can measure in this report
Executive KPIs Across All Sources
SmileBack Customer Satisfaction Distribution
Service Queue Performance with SLA & CSAT
Datto RMM Alert Distribution & Ticket Conversion
Resource Utilization & CSAT per Engineer
Cross-Source Findings & Recommendations
Frequently Asked Questions
Total Tickets
SLA First Response
SLA Resolution
CSAT Average
Total Hours Logged
CROSS-SOURCE MSP OPERATIONS REPORT
Date: March 2026
Scope: 67,521 tickets · 135,387 alerts · 10,178 ratings
Sources: Autotask PSADatto RMMSmileBack

MSP Operations Intelligence: Cross-Source Performance Analysis

Generated by AI via Proxuma Power BI MCP — connecting Autotask PSA tickets, Datto RMM alert data, and SmileBack customer satisfaction into one operational view
Demo data: This report uses synthetic data. Connect your own Autotask PSA, Datto RMM, and SmileBack via Proxuma Power BI to generate reports from your real data.
1.0 Executive KPIs Across All Sources

Top-level metrics pulled from Autotask PSA, Datto RMM, and SmileBack in a single query.

Total Tickets
Strong
CSAT 87.7%, SLA 90.2%, Closure 98.8%
SLA First Response
75 employees, 6,953 devices, 1,377 contracts
Mid-market MSP
SLA Resolution
$6.70M
$89K/employee, $132/hr effective rate
CSAT Average
87.7%
10,178 ratings
Total Hours Logged
50,752
All time entries
Billable Rate
75.6%
vs. logged hours
RMM Alerts
135,387
All priorities
Alert → Ticket
12,208
9.0% conversion
What are these DAX queries? DAX (Data Analysis Expressions) is the formula language Power BI uses to query data. Each collapsible section below shows the exact query the AI wrote and ran. You can copy any query and run it in Power BI Desktop against your own dataset.
View DAX Query — Executive KPIs
EVALUATE ROW("Tickets", [Tickets - Count - Created], "CSAT", [CSAT - Average Rating], "ResolutionMet", [Tickets - Resolution Met %], "Devices", COUNTROWS('BI_Datto_Rmm_Devices'), "Employees", [Total Employees], "Revenue", SUM('BI_Autotask_Charges'[billable_amount]), "Contracts", COUNTROWS(FILTER('BI_Autotask_Contracts', 'BI_Autotask_Contracts'[contract_status_name] = "Active")))
2.0 SmileBack Customer Satisfaction Distribution

How clients rated their service interactions across 10,178 SmileBack survey responses.

92.2% 9,385 positive
Positive Ratings
3.3% 339 neutral
Neutral Ratings
4.5% 454 negative
Negative Ratings

With 92.2% positive ratings, the overall satisfaction picture looks healthy. The 4.5% negative rate is worth watching though: at 454 unhappy interactions, each one carries potential churn risk. The question for section 3.0 is whether specific queues drive the negative responses.

View DAX Query — CSAT Distribution
EVALUATE
ADDCOLUMNS(
    SUMMARIZE(
        'BI_SmileBack_Reviews',
        'BI_SmileBack_Reviews'[rating]
    ),
    "Count", CALCULATE(COUNTROWS('BI_SmileBack_Reviews'))
)
ORDER BY 'BI_SmileBack_Reviews'[rating] DESC
3.0 Service Queue Performance with SLA & CSAT

Ticket volume, SLA compliance, and customer satisfaction broken down by Autotask queue.

Queue Tickets First Response Resolution CSAT
L1 Support 31,378 88.5% 95.6% 83.5%
Centralized Services 17,082 64.7% 91.6% 46.0%
L2 Support 7,889 82.3% 88.0% 65.3%
Merged Tickets 4,999 78.1% 92.4% N/A
Technical Alignment 2,316 74.6% 62.8% 66.7%
Customer Success 804 72.3% 59.5% 81.3%
Interne IT 793 33.4% 55.7% 91.1%
Onsite Support 705 76.6% 56.0% 91.8%
Professional Services 546 71.6% 52.0% 79.3%
Administration 327 59.2% 61.9% 100%

Centralized Services handles 17,082 tickets with a 46.0% CSAT score. That is the biggest red flag in this report. L1 Support runs smoothly at 88.5% first response and 83.5% CSAT. The Interne IT queue misses first response SLA on two-thirds of tickets, but the team there is rated 91.1% CSAT. Internal users are apparently patient.

View DAX Query — Queue Performance
EVALUATE
TOPN(
    10,
    ADDCOLUMNS(
        SUMMARIZE(
            'BI_Autotask_Tickets',
            'BI_Autotask_Tickets'[queue_name]
        ),
        "Tickets", CALCULATE([Tickets - Count - Created]),
        "SLA_FR", CALCULATE([Tickets - First Response Met %]),
        "SLA_Res", CALCULATE([Tickets - Resolution Met %]),
        "CSAT", CALCULATE([CSAT - Average Rating])
    ),
    CALCULATE([Tickets - Count - Created]), DESC
)
4.0 Datto RMM Alert Distribution & Ticket Conversion

How 135,387 RMM alerts break down by priority and how many became Autotask tickets.

Information
118,217
87.3%
Moderate
6,524
4.8%
Low
5,393
4.0%
Critical
3,786
2.8%
High
1.1%
Priority Total Alerts Resolved Became Ticket Ticket Rate
Critical 3,786 3,737 3,567 94.2%
Moderate 6,524 6,481 4,353 66.7%
Low 5,393 5,219 3,744 69.4%
High 1,467 1,397 541 36.9%
Information 118,217 115,184 3 <0.1%

94.2% of Critical alerts create a ticket, which is good: the system catches the urgent stuff. But High priority alerts have only a 36.9% ticket rate, meaning nearly two-thirds go untracked. Either the "High" label is miscalibrated, or someone is dismissing alerts that deserve investigation.

View DAX Query — RMM Alert Distribution
EVALUATE
SUMMARIZE(
    'BI_Datto_Rmm_Alerts',
    'BI_Datto_Rmm_Alerts'[priority],
    "Count", COUNTROWS('BI_Datto_Rmm_Alerts'),
    "Resolved", CALCULATE(
        COUNTROWS('BI_Datto_Rmm_Alerts'),
        'BI_Datto_Rmm_Alerts'[resolved] = TRUE()
    ),
    "With_Ticket", CALCULATE(
        COUNTROWS('BI_Datto_Rmm_Alerts'),
        NOT(ISBLANK('BI_Datto_Rmm_Alerts'[ticket_number])),
        'BI_Datto_Rmm_Alerts'[ticket_number] <> ""
    )
)
ORDER BY COUNTROWS('BI_Datto_Rmm_Alerts') DESC
5.0 Resource Utilization & CSAT per Engineer

Top 15 engineers ranked by hours logged, with billable ratio and customer satisfaction from SmileBack.

Engineer Hours Billable % Tickets Done CSAT
Resource A 2,400 72.9% 562 89.5%
Resource B 2,136 61.0% 638 65.1%
Resource C 2,060 55.6% 33 N/A
Resource D 2,050 89.6% 1,899 81.6%
Resource E 1,888 80.9% 1,871 84.1%
Resource F 1,862 76.0% 65 100%
Resource G 1,780 65.0% 102 71.4%
Resource H 1,585 77.5% 776 83.3%
Resource I 1,554 52.7% 519 65.0%
Resource J 1,505 63.6% 3,234 65.5%
Resource K 1,493 73.3% 539 71.2%
Resource L 1,433 91.3% 81 N/A
Resource M 1,418 94.7% 2,427 84.3%
Resource N 1,362 97.1% 2,632 78.3%
Resource O 1,344 80.9% 510 89.5%

Resource N stands out: 97.1% billable with 2,632 completed tickets. That is efficient. On the other end, Resource C logs 2,060 hours at only 55.6% billable with just 33 tickets. This person is likely in a project or infrastructure role, not helpdesk. The billable metric means different things for different roles, so context matters before drawing conclusions.

View DAX Query — Resource Utilization
EVALUATE
TOPN(
    15,
    ADDCOLUMNS(
        SUMMARIZE(
            'BI_Autotask_User_Details',
            'BI_Autotask_User_Details'[resource_user_name]
        ),
        "Billable_Pct", CALCULATE([Billable % (vs Logged)]),
        "Total_Hrs", CALCULATE(SUM('BI_Autotask_Time_Entries'[hours_worked])),
        "Tix_Done", CALCULATE([Tickets - Count - Completed]),
        "CSAT", CALCULATE([CSAT - Average Rating]),
        "Logging", CALCULATE([Analytics - Time Logging Rate])
    ),
    CALCULATE(SUM('BI_Autotask_Time_Entries'[hours_worked])), DESC
)
6.0 Cross-Source Findings & Recommendations

Where the three data sources agree, where they contradict, and what to do about it.

1

Centralized Services: high volume, low satisfaction

This queue processes 17,082 tickets (25% of all volume) with a 46.0% CSAT score. Resolution SLA looks fine at 91.6%, which means tickets get closed on time but clients are unhappy with how they are handled. The problem is likely process quality, not speed. Review what types of tickets route here and whether automation is replacing human interaction where clients want it.

2

High-priority RMM alerts slip through without tickets

63.1% of High-priority Datto alerts (926 out of 1,467) never become a ticket. Critical alerts have a 94.2% ticket rate, so the automation works there. But High-priority alerts sit in a blind spot: important enough to flag, not urgent enough to auto-create a ticket. Set up an alert-to-ticket rule for High priority or reclassify them.

3

Billable spread from 52.7% to 97.1% across engineers

The gap between the lowest and highest billable rate is 44 percentage points. Some of this is role-based (project engineers vs. helpdesk), but engineers with low billable rates and low ticket counts should be reviewed. Resource I logs 1,554 hours at 52.7% billable with a 65.0% CSAT. That is a coaching opportunity across both efficiency and service quality.

4

L1 Support is the operational backbone and it works

31,378 tickets at 88.5% first response SLA, 95.6% resolution SLA, and 83.5% CSAT. This is the strongest queue by every metric. The L1 playbook should be documented and replicated where possible. The L2 queue handles 7,889 tickets with a 65.3% CSAT, which suggests the escalation path needs attention.

5

87.3% of RMM alerts are informational noise

118,217 Information-level alerts out of 135,387. Only 3 of those became tickets. This is normal for RMM systems, but it means your alert dashboard is 87% noise. Consider suppressing or auto-resolving Information alerts to reduce fatigue and help engineers focus on the 12.7% that matter.

7.0 Frequently Asked Questions
What data sources does this report use?

Three systems: Autotask PSA (tickets, time entries, SLA data), Datto RMM (device alerts and resolution status), and SmileBack (customer satisfaction surveys). All data flows through Proxuma's Power BI semantic model, which links the sources via shared keys like ticket numbers and resource IDs.

Why is the CSAT score shown as a percentage instead of a 1-5 rating?

SmileBack uses a three-point scale: positive (1), neutral (0), and negative (-1). The CSAT percentage represents the ratio of positive responses to total responses. The 87.7% average means that for every 100 surveys, about 88 come back positive.

How are RMM alerts linked to Autotask tickets?

Datto RMM can auto-create Autotask tickets for certain alert priorities. The link is the ticket_number field on the BI_Datto_Rmm_Alerts table. When an alert has a non-blank ticket number, it means a PSA ticket was created for that alert.

What does "billable %" mean in the resource table?

Billable % is the ratio of billable hours to total logged hours. A 75% rate means three-quarters of that engineer's logged time can be charged to clients. The rest is internal work, training, meetings, or non-billable admin. Different roles have different expected ranges.

Can I generate this report from my own MSP data?

Yes. Connect your Autotask PSA, Datto RMM, and SmileBack to Proxuma's Power BI integration. Once the data model is set up, you can ask any MCP-compatible AI (like Claude) to query your dataset and produce a custom report like this one.

Why are engineer names anonymized?

This is a public demo report. Real MSP reports generated from your own data show actual names and are private to your organization. We anonymize here to protect the demo dataset.

Generate this report from your own data

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