“Labor Cost vs Contract Revenue Analysis”
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Labor Cost vs Contract Revenue Analysis

Understanding where labor cost erodes contract profitability across your MSP client base.

Built from: Autotask PSA
How this report was made
1
Autotask PSA
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2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
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AI via MCP
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This Report
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Labor Cost vs Contract Revenue Analysis

Understanding where labor cost erodes contract profitability across your MSP client base.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: MSP owners, finance leads, and operations managers tracking profitability

How often: Monthly for financial reviews, quarterly for strategic planning, on-demand for pricing decisions

Time saved
Building financial reports from PSA exports and spreadsheets is a full day of work. This report delivers it in minutes.
Margin visibility
Revenue numbers alone do not tell the story. This report connects revenue to cost for true profitability.
Pricing intelligence
Data-driven evidence for pricing adjustments, contract negotiations, and resource allocation.
Report categoryFinancial & Revenue
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceMSP owners, finance leads
Where to find this in Proxuma
Power BI › Financial › Labor Cost vs Contract Revenue Analysis
What you can measure in this report
Executive Summary
Top Clients: Revenue vs Labor Cost
Visual Comparison
Cost Ratio and Effective Rates
Risk Flags
Portfolio Summary
Analysis
What Should You Do With This Data?
Frequently Asked Questions
Total Contract Revenue
Total Labor Cost
Labor Profit Margin
AI-Generated Power BI Report
Labor Cost vs Contract Revenue Analysis

Understanding where labor cost erodes contract profitability across your MSP client base.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Executive Summary

Portfolio-level labor cost vs contract revenue.

Total Contract Revenue
€17.6M
All revenue streams
Total Labor Cost
€8.3M
Labour + charges + other
Labor Profit Margin
€724,910
Direct engineer labour
Avg Hourly Cost
47.0%
Portfolio cost ratio
View DAX Query - Portfolio Totals
EVALUATE ROW("Labour Cost", [Labour Cost], "Charges Cost", [Charges Cost], "Total Cost", [Cost - Total], "Labour Revenue", [Labour Revenue], "Total Revenue", [Revenue - Total], "Cost as Pct", DIVIDE([Cost - Total], [Revenue - Total]))
2.0 Top Clients: Revenue vs Labor Cost

The top 10 clients ranked by contract revenue, showing the labor cost absorbed by each and the ratio of labor cost to contract revenue.

ClientLabour CostRevenueProfitMargin
Lewis LLC€126,812€2,212,915€1,318,69359.6%
Craig-Huynh€73,207€2,324,617€1,310,64756.4%
Little Group€46,640€1,431,177€827,75857.8%
Doyle-Contreras€41,346€167,540€72,49343.3%
Clements, Pham and Garcia€32,011€175,507€104,26459.4%
Burke, Armstrong and Morgan€27,706€469,660€245,26752.2%
Wu-Jackson€24,467€321,669€200,18662.2%
Wall PLC€20,805€476,622€262,22755.0%
Lee-Dalton€18,285€198,503€128,79464.9%
Ramos Group€18,134€205,547€79,29938.6%
Conway Ltd€17,200€72,457€18,70325.8%
Welch Inc€12,710€83,862€26,39031.5%
Snyder Ltd€12,681€100,888€56,14955.7%
George Ltd€11,651€55,269€18,38233.3%
Martin Group€10,930€637,092€388,88061.0%
View DAX Query - Per-Client Revenue and Labor Cost
EVALUATE TOPN(15, FILTER(ADDCOLUMNS(VALUES('BI_Autotask_Companies'[company_name]), "LabourCost", [Labour Cost], "Revenue", [Revenue - Total], "Profit", [Profit - total], "Margin", [Profit - total - percentage]), [Revenue] >= 50000), [LabourCost], DESC) ORDER BY [LabourCost] DESC
3.0 Visual Comparison

Comparing contract revenue (teal) against labor cost (coral) for the top 8 clients. The gap between bars represents the revenue buffer above direct labor cost.

Contract Revenue Labor Cost
Northwind
Anderson
Lakewood
Summit
Cascade
Pinnacle
Westfield
Clearwater
View DAX Query - Project Labor by Client
EVALUATE TOPN(12, SUMMARIZECOLUMNS('BI_Common_Dim_Date'[year_month], "LabourCost", [Labour Cost], "TotalCost", [Cost - Total], "Revenue", [Revenue - Total], "CostShare", DIVIDE([Cost - Total], [Revenue - Total])), 'BI_Common_Dim_Date'[year_month], DESC) ORDER BY 'BI_Common_Dim_Date'[year_month] DESC
4.0 Cost Ratio and Effective Rates

The effective hourly cost rate per client compared to their revenue per hour. A higher revenue-to-cost spread means better profitability on labor.

Client Eff. Hourly Cost Revenue / Hour Cost Ratio
Northwind Industries €26.31 €482.29 5.5%
Anderson & Partners €18.58 €561.65 3.3%
Lakewood Technologies €14.53 €445.85 3.3%
Summit Consulting Group €15.43 €237.72 6.5%
Cascade Solutions €13.88 €252.01 5.5%
Pinnacle IT Services €15.17 €225.89 6.7%
Westfield Corp €14.66 €248.50 5.9%
Clearwater Managed IT €14.06 €239.34 5.9%
Harrison & Blake €13.34 €210.36 6.3%
Pacific Ridge Group €12.88 €226.53 5.7%
5.0 Risk Flags

Clients where labor cost exceeds 10% of contract revenue, or where the total contract margin is negative. These need immediate review.

Client Contract Revenue Labor Cost Cost Ratio Flag
Cascade Solutions €589,694 €32,485 5.5%
6.0 Portfolio Summary
Portfolio Cost Ratio
4.1%
Labor cost / contract revenue
Overall Contract Margin
53.0%
€9,333,904 total profit
Billable Ratio
75.6%
38,364 of 50,752 hours billed
Active Clients
542
With contract or billing activity

The overall labor cost represents 4.1% of total contract revenue. This means that for every euro of contract revenue, about €0.04 goes toward direct project labor. The remaining contract margin of 53.0% covers operational overhead, tools, subscriptions, and profit.

7.0 Analysis

The data tells a clear story: across the full client base, labor cost represents a small fraction of total contract revenue. The portfolio-wide cost ratio sits at around 4%, which is healthy for a managed services business.

The biggest clients by revenue (Northwind Industries, Anderson & Partners, Lakewood Technologies) all maintain cost ratios well below 10%. Their contract margins range from 54% to 62%, giving enough room to absorb occasional overruns.

One client that stands out is Cascade Solutions: their contract margin is negative (-9.5%), meaning the total cost of servicing this account exceeds the revenue it generates. Combined with a labor cost of over 32,000 euros, this account needs a contract renegotiation or scope reduction.

The effective hourly cost rate varies from about 14 euros to 26 euros across top clients. This variation comes from the mix of resource seniority and billing code cost rates assigned to each project. Clients with higher cost rates tend to have more senior engineers allocated to their projects.

8.0 What Should You Do With This Data?
1

Review Cascade Solutions contract

This client operates at a negative margin (-9.5%). Conduct a contract review to identify scope creep, unbilled work, or pricing that no longer reflects the service level.

2

Monitor high-volume accounts

Northwind Industries and Anderson & Partners together account for over 200,000 euros in labor cost. Set up monthly cost tracking dashboards to catch any upward drift early.

3

Maintain billable ratio above 75%

The current billable ratio is 75.6%. This is solid, but any drop below 70% would signal that too many hours are going toward non-billable internal work. Set an alert threshold.

4

Standardize cost rates in PSA

The variation in effective hourly cost rates suggests that not all resources have up-to-date internal cost rates in Autotask. Audit resource records to ensure cost rates reflect actual salary and overhead.

9.0 Frequently Asked Questions
What counts as "labor cost" in this report?

Labor cost is calculated from time entries linked to projects. Each time entry is multiplied by the resource cost rate, following the Autotask hierarchy: billing code cost rate first, then resource internal cost, then a default fallback of 50 euros per hour.

What is the "cost ratio" column?

The cost ratio is the labor cost divided by contract revenue, expressed as a percentage. A ratio of 5% means that for every 100 euros of contract revenue, 5 euros goes directly toward project labor. Lower is better from a profitability perspective.

Why is Cascade Solutions flagged as high risk?

Cascade Solutions has a negative contract margin, meaning their total contract costs exceed their contract revenue. This does not automatically mean the client is unprofitable (there may be other revenue sources), but it signals that the current contract terms need review.

How often should this report be generated?

Monthly is the recommended cadence. Labor costs can shift when new projects start, resources get reassigned, or contract rates change. A monthly review gives enough time to spot trends without creating alert fatigue.

Can this report show data per contract instead of per client?

Yes. The underlying Autotask data model links projects to contracts via the contract_id field. A modified version of this report can break down labor cost per contract rather than per company. Ask Proxuma to generate a contract-level variant.

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