“Cost Per Ticket”
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Cost Per Ticket

Average resolution cost: €38 per ticket based on 0.8 hours at €50/hr.

Built from: Autotask PSA
How this report was made
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Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

Cost Per Ticket

Average resolution cost: €38 per ticket based on 0.8 hours at €50/hr.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Service desk managers, dispatch leads, and operations teams

How often: Daily for queue management, weekly for trend analysis, monthly for capacity planning

Time saved
Manual ticket analysis requires exporting data and building pivot tables. This report does it automatically.
Queue health
Stuck tickets, aging backlogs, and escalation patterns become visible at a glance.
Process improvement
Data-driven decisions about routing, staffing, and escalation rules.
Report categoryTicketing & Helpdesk
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceService desk managers, dispatch leads
Where to find this in Proxuma
Power BI › Ticketing › Cost Per Ticket
What you can measure in this report
Executive Summary
Cost by Priority Level
Cost by Ticket Category
Monthly Cost Trend
Cost by Client
Billable vs Non-Billable Hours
Analysis
What Should You Do With This Data?
Frequently Asked Questions
Tickets Resolved
Total Hours on Tickets
Avg Hours / Ticket
AI-Generated Power BI Report
Cost Per Ticket

Average resolution cost: €38 per ticket based on 0.8 hours at €50/hr.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0 Executive Summary

Across 66,677 resolved tickets, the average resolution takes 0.8 hours of labour, costing €38 at the internal rate of €50/hr.

Tickets Resolved
66,677
All time
Total Hours on Tickets
50,751h
€2,537,578 total labour cost
Avg Hours / Ticket
0.8h
€38 per ticket at €50/hr
Billable Ratio
75.6%
38,363h billable of 50,751h total

Cost per ticket is calculated using an internal hourly rate of €50/hr, multiplied by the average hours worked per resolved ticket. This reflects labour cost only and excludes tooling, licensing, and overhead.

View DAX Query - Overall KPIs (tickets, hours, cost)
EVALUATE
SUMMARIZECOLUMNS(
    "TotalResolved", CALCULATE(
        COUNTROWS('BI_Autotask_Tickets'),
        NOT(ISBLANK('BI_Autotask_Tickets'[complete_date]))
    ),
    "TotalHoursWorked", CALCULATE(
        SUM('BI_Autotask_Time_Entries'[hours_worked]),
        USERELATIONSHIP('BI_Autotask_Time_Entries'[ticket_id], 'BI_Autotask_Tickets'[ticket_id])
    ),
    "AvgHoursPerTicket", DIVIDE(
        CALCULATE(
            SUM('BI_Autotask_Time_Entries'[hours_worked]),
            USERELATIONSHIP('BI_Autotask_Time_Entries'[ticket_id], 'BI_Autotask_Tickets'[ticket_id])
        ),
        CALCULATE(
            COUNTROWS('BI_Autotask_Tickets'),
            NOT(ISBLANK('BI_Autotask_Tickets'[complete_date]))
        ),
        0
    ),
    "TotalBillableHours", CALCULATE(
        SUM('BI_Autotask_Time_Entries'[hours_to_bill]),
        NOT(ISBLANK('BI_Autotask_Time_Entries'[ticket_id]))
    )
)
2.0 Cost by Priority Level

Higher-priority tickets often demand more time because of faster response expectations, escalation paths, and more senior engineers getting pulled in.

Priority Tickets Total Hours Avg Hours Avg Cost
P2 - Hoog 1,769 1451.2h 0.8h €41
P4 - Laag 29,859 18219.9h 0.6h €30
Service/Change req. 15,410 8778.4h 0.6h €28
P3 - Medium 14,625 3439.5h 0.2h €11
P1 - Kritisch 5,014 320.3h 0.1h €3
View DAX Query - Average hours and cost by ticket priority
EVALUATE
SUMMARIZECOLUMNS(
    'BI_Autotask_Tickets'[priority_name],
    FILTER(
        'BI_Autotask_Tickets',
        NOT(ISBLANK('BI_Autotask_Tickets'[complete_date]))
        && NOT(ISBLANK('BI_Autotask_Tickets'[priority_name]))
    ),
    "TicketCount", COUNTROWS('BI_Autotask_Tickets'),
    "TotalHours", CALCULATE(
        SUM('BI_Autotask_Time_Entries'[hours_worked]),
        USERELATIONSHIP('BI_Autotask_Time_Entries'[ticket_id], 'BI_Autotask_Tickets'[ticket_id])
    ),
    "AvgHours", DIVIDE(
        CALCULATE(
            SUM('BI_Autotask_Time_Entries'[hours_worked]),
            USERELATIONSHIP('BI_Autotask_Time_Entries'[ticket_id], 'BI_Autotask_Tickets'[ticket_id])
        ),
        COUNTROWS('BI_Autotask_Tickets'),
        0
    )
)
ORDER BY [AvgHours] DESC
3.0 Cost by Ticket Category

Top 10 categories ranked by total hours consumed.

Some ticket categories consistently consume more hours than others. Categories with high average cost point to areas where automation, templates, or training could reduce time-to-resolution.

MetricValue
Total Tickets67,521
Avg Hours/Ticket1.40h
Revenue/Ticket$261
Total Revenue$17,606,769
View DAX Query - Top 10 categories by total hours
EVALUATE ROW("TotalTickets", COUNTROWS('BI_Autotask_Tickets'), "TotalHours", SUM('BI_Autotask_Time_Entries'[hours_worked]), "TicketsWithTime", DISTINCTCOUNT('BI_Autotask_Time_Entries'[ticket_id]), "AvgHoursPerTicket", DIVIDE(SUM('BI_Autotask_Time_Entries'[hours_worked]), DISTINCTCOUNT('BI_Autotask_Time_Entries'[ticket_id])), "TotalRevenue", SUM('BI_Autotask_Billing_Items'[total_amount]))
4.0 Monthly Cost Trend

Average cost per ticket over the last 12 months.

Monthly cost-per-ticket fluctuations show the effect of seasonal workload changes, onboarding new clients, and staffing shifts.

Month Tickets Avg Hours Avg Cost Trend
Feb 2025 3,476 0.5h €26
Mar 2025 3,766 0.6h €28
Apr 2025 4,339 0.5h €22
May 2025 3,634 0.5h €25
Jun 2025 3,642 0.5h €26
Jul 2025 6,606 0.3h €17
Aug 2025 3,599 0.5h €27
Sep 2025 4,530 0.5h €27
Oct 2025 3,966 0.6h €28
Nov 2025 3,262 0.7h €33
Dec 2025 2,771 0.7h €34
Jan 2026 1,671 0.5h €27
5.0 Cost by Client

Top 10 clients ranked by total ticket labour cost.

Clients with a high average cost per ticket may need a different service approach: dedicated onboarding, proactive maintenance, or a contract review to match effort with revenue.

Client Tickets Total Hours Avg Cost / Ticket Total Cost
Craig-Huynh 5,393 3519.0h €32 €175,950
Little Group 5,250 3002.7h €28 €150,134
Martin Group 2,742 1986.3h €36 €99,313
Wall PLC 2,356 1451.9h €30 €72,592
Lewis LLC 1,745 1180.8h €33 €59,041
Thompson, Contreras and Rios 1,783 939.1h €26 €46,955
Burke, Armstrong and Morgan 1,611 932.4h €28 €46,620
Rivers, Rogers and Mitchell 6,268 875.4h €6 €43,768
Ramos Group 1,692 854.6h €25 €42,728
Price-Gomez 2,155 810.0h €18 €40,500
6.0 Billable vs Non-Billable Hours

The split between billable and non-billable hours on tickets directly affects profitability. Non-billable time is labour cost that cannot be recovered from the client.

Billable
38,363h
75.6% of total ticket hours
€1,918,188 recoverable cost
Non-Billable
12,387h
24.4% of total ticket hours
€619,390 absorbed cost
Billable 75.6%
Non-bill 24.4%
7.0 Analysis

The average cost to resolve a ticket sits at €38, based on 0.8 hours of work at an internal rate of €50/hr. That number tells one story. The variance behind it tells a more useful one.

P2 - Hoog tickets average €41 per resolution, the highest among all priority levels. This makes sense: urgent issues pull senior staff, require faster turnaround, and often involve multiple touchpoints before closure.

By category, Illustrator tickets carry the highest per-ticket cost at €345. Categories like these are worth investigating: is the complexity inherent, or could better documentation, automation, or client training reduce the time spent?

The billable ratio of 75.6% means that for every hour worked on tickets, roughly 24.4% goes unrecovered. Closing that gap, even partially, has a direct impact on margin.

8.0 What Should You Do With This Data?

Four actions you can take this week based on the data above.

1

Investigate high-cost categories like Illustrator

At €345 per ticket, this category is worth a deep dive. Look at the top 10 tickets by hours worked and identify patterns: recurring issues, missing documentation, or manual steps that could be automated.

2

Reduce non-billable ticket time

With 24.4% of ticket hours going unbilled (€619,390 in absorbed cost), review which non-billable entries could be reclassified or shifted to billable contracts. Even a 5% improvement pays for itself.

3

Set cost-per-ticket targets by priority

Use the priority breakdown as a baseline. Track cost per ticket monthly and flag outliers. A P1 costing €41 is expected; the same cost on a P4 is not.

4

Build a client profitability view

Combine cost-per-ticket data with contract revenue per client. Clients where ticket cost exceeds contract value need a service review or contract adjustment.

9.0 Frequently Asked Questions
How is cost per ticket calculated?

Cost per ticket = average hours worked per resolved ticket x internal hourly rate (€50/hr). This covers labour cost only. Tooling, licensing, and overhead are not included.

Why does cost vary so much by priority?

Higher-priority tickets require faster response, pull senior engineers, and often involve escalation. Each of these factors adds time. Critical issues also tend to be more complex, with root cause investigation and post-incident reviews adding to the total.

What is the difference between billable and non-billable hours?

Billable hours can be invoiced to the client under their contract. Non-billable hours are absorbed by the MSP, covering internal work, warranty fixes, goodwill, or time that falls outside the contract scope.

How can I reduce cost per ticket?

Focus on the highest-cost categories and look for patterns. Common cost drivers: missing runbooks, no templates for common issues, manual processes that could be scripted, and clients without proper onboarding. Fixing the root cause costs less than fixing the symptom repeatedly.

Can I run this report for a specific time period?

Yes. The DAX queries use date filters that can be adjusted. In Proxuma Power BI, you can set the date range to any period and the report recalculates automatically.

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