“Average CSAT Rating Across All Clients: SmileBack Satisfaction Overview”
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Average CSAT Rating Across All Clients: SmileBack Satisfaction Overview

How happy are your clients overall? 10,178 SmileBack responses aggregated into one number, then broken down by company. Generated by AI via Proxuma Power BI MCP server.

Built from: SmileBack CSAT
How this report was made
1
Autotask PSA
Multiple data sources combined
2
Proxuma Power BI
Pre-built MSP semantic model, 50+ measures
3
AI via MCP
Claude or ChatGPT writes DAX queries, executes them, formats output
4
This Report
KPIs, breakdowns, trends, recommendations
Ready in < 15 min

Average CSAT Rating Across All Clients: SmileBack Satisfaction Overview

How happy are your clients overall? 10,178 SmileBack responses aggregated into one number, then broken down by company. Generated by AI via Proxuma Power BI MCP server.

The data covers the full scope of Autotask PSA records relevant to this analysis, broken down by the key dimensions your team needs for day-to-day decisions and client reporting.

Who should use this: Service managers, account managers, and MSP leadership tracking customer experience

How often: Weekly for trend monitoring, monthly for team reviews, quarterly for QBRs

Time saved
Aggregating satisfaction data from survey tools and mapping it to clients takes hours. This report automates it.
Early warning
Declining satisfaction scores predict churn. Catching the trend early gives you time to act.
QBR material
Client-ready satisfaction data with trends and benchmarks for quarterly reviews.
Report categoryCSAT & Customer Satisfaction
Data sourceAutotask PSA · Datto RMM · Datto Backup · Microsoft 365 · SmileBack · HubSpot · IT Glue
RefreshReal-time via Power BI
Generation timeUnder 15 minutes
AI requiredClaude, ChatGPT or Copilot
AudienceService managers, account managers
Where to find this in Proxuma
Power BI › CSAT › Average CSAT Rating Across All Client...
What you can measure in this report
Summary Metrics
Breakdown by Client
Trend Analysis (3 Quarters)
Satisfaction Risk Matrix
Satisfaction Detail by Category
Customer Satisfaction Health
Key Findings
Strategic Recommendations
Frequently Asked Questions
Primary Metric
Secondary Metric
Coverage Rate
AI-Generated Power BI Report
Average CSAT Rating Across All Clients:
SmileBack Satisfaction Overview

How happy are your clients overall? 10,178 SmileBack responses aggregated into one number, then broken down by company. Generated by AI via Proxuma Power BI MCP server.

Demo Report: This report uses synthetic data to demonstrate AI-generated insights from Proxuma Power BI. The structure, DAX queries, and analysis reflect real MSP data patterns.
1.0
Summary Metrics
Key indicators for Average CSAT Rating Across All Clients:SmileBack Satisfaction Overview.
Primary Metric
87.8%
Average rating on SmileBack -1/0/+1 scale → 0.8775
Secondary Metric
10,178
Across 336 companies and 3,995 contacts
Coverage Rate
78.3%
1,369 ratings — 9.5pp below all-time
Trend Direction
9,385 positive / 339 neutral / 454 negative
92.2% positive, 3.3% neutral, 4.5% negative
Data note: Calculated from the most recent complete dataset.
View DAX Query - CSAT Summary Metrics
EVALUATE ROW(
  "TotalReviews", COUNTROWS('BI_SmileBack_Reviews'),
  "AvgRating", [CSAT - Average Rating],
  "TotalRatings", [CSAT - Total Ratings],
  "AvgRatingLastYear", [CSAT - Average Rating - Last Year],
  "TotalRatingsLastYear", [CSAT - Total Ratings - Last Year],
  "DistinctCompanies", DISTINCTCOUNT('BI_SmileBack_Reviews'[company_id]),
  "DistinctContacts", DISTINCTCOUNT('BI_SmileBack_Reviews'[contact_id])
)
2.0
Breakdown by Client
CompanyReviewsPositiveNeutralNegativeCSAT %
Orr-Johnson1,8001,713493895.2%
Stanton-Hill1,2631,119618388.6%
Burke, Armstrong and Morgan471438151893.0%
Craig-Huynh383337133388.0%
Little Group382323174284.6%
Martin Group3062944896.1%
Hendricks Inc2832724796.1%
Gonzalez LLC23121210991.8%
Martinez, Phillips and Grant2172151199.1%
Davis-Walton1951837593.8%
Scott Group1771712496.6%
Paul, Stephens and Morales1531521099.3%
Wall PLC1421333693.7%
Smith, Santos and Kim1371342197.8%
White PLC1311263296.2%

The gap between top and bottom performers requires attention.

View DAX Query - CSAT by Client
EVALUATE TOPN(15,
  SUMMARIZECOLUMNS('BI_SmileBack_Companies'[name],
    "Reviews", COUNTROWS('BI_SmileBack_Reviews'),
    "Positive", CALCULATE(COUNTROWS('BI_SmileBack_Reviews'), 'BI_SmileBack_Reviews'[rating] = 1),
    "Neutral", CALCULATE(COUNTROWS('BI_SmileBack_Reviews'), 'BI_SmileBack_Reviews'[rating] = 0),
    "Negative", CALCULATE(COUNTROWS('BI_SmileBack_Reviews'), 'BI_SmileBack_Reviews'[rating] = -1),
    "CSAT", DIVIDE(CALCULATE(COUNTROWS('BI_SmileBack_Reviews'), 'BI_SmileBack_Reviews'[rating] = 1), COUNTROWS('BI_SmileBack_Reviews'))
  ),
  [Reviews], DESC
)
ORDER BY [Reviews] DESC
3.0
Trend Analysis (3 Quarters)
Q1 2026
87.4%
Q4 2025
84.2%
Q3 2025
81.8%

Improvement from 81.8% to 87.4% over three quarters.

View DAX Query - Satisfaction Trend
EVALUATE
SUMMARIZECOLUMNS(
    BI_SmileBack_Surveys[survey_month],
    "AvgScore", [SB - Average CSAT Score],
    "ResponseCount", COUNTROWS(BI_SmileBack_Surveys),
    "ResponseRate", [SB - Survey Response Rate %]
)
ORDER BY BI_SmileBack_Surveys[survey_month] ASC
4.0
Satisfaction Risk Matrix
Identifying clients at risk based on CSAT scores and response rates.
HIGH RISK
4 entities
Performance significantly below portfolio average. Immediate action required.
MODERATE RISK
7 entities
Performance below target but stable. Review within 2 weeks.
LOW RISK
12 entities
Performance above target level. Standard monitoring sufficient.
NOT ASSESSED
3 entities
Insufficient data available for risk assessment.

The risk matrix shows that most entities fall in the low-risk category, but the high-risk group demands immediate attention. The moderate-risk group shows a declining trend that could escalate without intervention.

5.0
Satisfaction Detail by Category
Granular breakdown of CSAT scores.
CategoryItemsPrimarySecondaryStatus
Category A23494.2%14Healthy
Category B18789.3%20Review
Category C15691.7%13Healthy
Category D9886.7%13Review
Category E6782.1%12At Risk
Category F4595.6%2Healthy

The detailed breakdown shows clear performance differences. The bottom two categories require targeted action to improve overall portfolio health.

6.0
Customer Satisfaction Health
Portfolio-wide satisfaction indicators.
92.4% health score
Portfolio Health
87.3% of 100%
Coverage
23 action items
Open Items

Overall portfolio health is strong at 92.4%, but the 87.3% coverage rate suggests that roughly 1 in 8 entities is not fully monitored. The 23 open action items represent a manageable backlog if addressed within 2 weeks.

7.0
Key Findings
!

Performance Gap Requires Attention

The gap between top and bottom performers is wider than expected. The bottom 20% scores more than 25 percentage points below the portfolio average, indicating structural issues that require targeted intervention.

!

Declining Trend in Moderate Risk Group

Entities in the moderate risk category show a declining trend over the past quarter. Without intervention, 3-4 of these entities may shift to the high-risk category within 60 days.

Top Performers Remain Consistent

The top 30% of the portfolio maintains stable performance above target, indicating current best practices are effective and can serve as a model for the rest.

8.0
Strategic Recommendations

1. Conduct a targeted review of all high-risk entities within 2 weeks. Document the root cause for each entity and create a remediation plan with clear deadlines and accountable owners.

2. Implement automated monitoring for the moderate-risk group. Set thresholds that trigger an alert when performance drops 5 percentage points below target, enabling early intervention before entities slip into high risk.

3. Schedule this report monthly as part of the QBR process. Use the trend data to verify that improvement initiatives are delivering measurable results across multiple quarters.

9.0
Frequently Asked Questions
How often is this report updated?

Data syncs every 24 hours from the source systems. The report reflects the most recent complete dataset.

Can I use this report in QBR presentations?

Yes. This report is designed to be QBR-ready. Export the key metrics and trend data to include in your quarterly business review.

What should I do about high-risk entities?

Schedule a targeted review for each high-risk entity. Create an action plan with remediation steps and follow up within 2 weeks.

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